Ivan Valdez

In the realm of corporate governance, one critical question often arises: who should present research findings to the board of directors? Research findings serve as a vital compass for strategic decision-making within organizations. Therefore, selecting the right individual to present these insights is of paramount importance. Understanding the roles and expertise required can set the…

A feasibility study is a critical tool for assessing the viability of a proposed project or initiative. Understanding when to run a feasibility study can determine the success of your venture and help you make informed decisions. In this article, we will explore the various scenarios that necessitate the execution of a feasibility study and…

In today’s fast-paced digital environment, understanding the longevity of a viral marketing campaign is crucial for brands aiming to maximize their investment. But can market research determine the “shelf life” of a viral marketing campaign? The short answer is yes; however, it involves intricate methodologies and real-time insights that are essential in gauging campaign effectiveness….

In the rapidly evolving landscape of market research, workflow analysis for research has become a crucial component for organizations aiming to enhance their efficiency and derive actionable insights. Understanding the nuances of workflow analysis can significantly impact the effectiveness of research outcomes and the overall operational process. Understanding Workflow Analysis in Research What is Workflow…

In the digital content landscape, understanding consumer engagement is crucial for marketers, writers, and content creators. Long-form articles have gained traction as a preferred format for disseminating in-depth information, but the critical question remains: where is the most engagement for long-form articles? This comprehensive exploration delves into the platforms, audience behaviors, and strategies that maximize…

Measuring attitudes is vital in a variety of fields, from market research to social sciences. One popular tool for this purpose is the Likert scale. In this article, we will explore why use a Likert scale for measuring attitudes, its benefits, and best practices for implementation. Understanding the Likert Scale A Likert scale is a…

Understanding the distinction between a poll and a survey is crucial for anyone engaged in research or decision-making based on data. Both methodologies are frequently used to gather information from a group of people, but they serve different purposes and are structured differently. This article will illuminate the nuances that set polls apart from surveys,…

In today’s fast-paced digital landscape, understanding consumer behavior is essential for marketers and brands aiming to optimize their strategies. Luth Research specializes in permission-based, cross-platform consumer behavior tracking and survey integration solutions. This article delves into how our cutting-edge solutions empower brands to gain deep insights into consumer behaviors, preferences, and trends. The Importance of…