Ivan Valdez

Understanding market potential is crucial for businesses seeking sustainable growth and competitive advantage. This is where TAM/SAM/SOM analysis becomes essential. TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) provide insights that guide strategic decision-making. In this article, we will delve into why this analysis is pivotal for businesses aiming to…

In today’s fast-paced marketplace, understanding consumer behavior is essential for businesses aiming to stay competitive. A comprehensive consumer study can reveal the motivations, preferences, and purchasing patterns of individuals, providing companies with data-driven insights to enhance their marketing strategies. At Luth Research, we specialize in innovative methods for exploring these consumer behaviors through advanced technology…