April 5, 2026

In today’s rapidly evolving marketplace, understanding consumer interaction has never been more critical. The concept of “the rise of touch” encapsulates the growing importance of tactile and sensory experiences, especially as we transition into a post-digital world. This article will explore how to effectively measure this phenomenon, highlighting methodologies, technologies, and insights that can help…

The clean technology sector is rapidly evolving, with innovative brands striving to address pressing environmental challenges. However, the path to success does not solely depend on an impressive green narrative; it requires demonstrating tangible economic value. Understanding why clean-tech brands need to prove economic value first is crucial for their sustainability and growth. The Importance…

In today’s rapidly evolving business landscape, understanding where the highest potential for market disruption exists is critical for organizations aiming to stay ahead of the curve. Market disruption often leads to significant changes in industry dynamics, consumer behavior, and competitive advantage. In this article, we will explore the sectors most susceptible to disruption and how…

Understanding how to calculate a churn risk score is vital for businesses seeking to retain their customers and streamline their operations. Customer churn, the loss of clients over time, can significantly impact revenue and growth. A churn risk score enables businesses to identify potential churners and take proactive steps to improve retention. In this article,…

In today’s competitive marketplace, measuring brand loyalty and consumer advocacy is essential for any business striving for market growth. Brand advocacy scores provide invaluable insights into how well consumers support and promote a brand, highlighting the vital connection between consumer perception and business success. What Are Brand Advocacy Scores? Brand advocacy scores quantify the likelihood…

Understanding why potential customers choose competitors over your offerings is crucial for improving your sales strategy and enhancing your product development. Conducting a win-loss interview with lost prospects is an effective way to gather insights and refine your approach. In this article, we’ll explore the steps you can take to successfully conduct these interviews and…

In today’s competitive market, understanding the customer experience is more crucial than ever. One of the effective ways to gain insights into your customers’ needs and feelings is through a customer empathy interview. This article dives into what a customer empathy interview is, its benefits, and how it contributes to developing a deeper connection with…

Ethnographic field notes are invaluable tools in qualitative research, offering rich, contextual insights that enhance understanding. Knowing when to use ethnographic field notes in research can significantly elevate your findings and provide a deeper understanding of participant experiences and behaviors. In this article, we explore the contexts and scenarios where ethnographic field notes are most…

In today’s data-driven landscape, the importance of unbiased data collection cannot be overstated. Accurate and objective data paves the way for actionable insights, guiding businesses and researchers in making informed decisions. Luth Research specializes in delivering high-quality, unbiased data collection solutions that empower organizations to unlock significant insights and achieve strategic goals. Understanding Unbiased Data…

In today’s competitive marketplace, understanding where experiential marketing ROI is highest—whether through live events or digital campaigns—can significantly influence strategic marketing decisions. Companies must evaluate these approaches carefully to optimize their marketing expenditures and maximize their returns. This article delves into the effectiveness of both events and digital strategies, exploring where marketers can achieve the…