March 2026

In a digital-first world, the use of video calls has become an integral part of the sales process. Understanding who is most likely to use a video call for sales is essential for brands aiming to enhance their customer engagement strategies. This article explores the profiles of sales professionals and industries leveraging video calls to…

As businesses increasingly adopt Account-Based Marketing (ABM) as a strategy to tailor their marketing efforts, the need for accurate and comprehensive data has never been more essential. With the landscape of ABM continually evolving, understanding where to find reliable and relevant data for 2026 is crucial for marketers and decision-makers. This article will explore various…

In times of economic uncertainty, many businesses instinctively reduce spending on market research, often viewing it as a non-essential cost. Unfortunately, this approach can have detrimental effects on long-term growth and success. This article explores when market research tends to be the first budget cut and provides actionable strategies on how to make a compelling…

As the global digital marketplace continues to expand, understanding e-commerce growth by country has become essential for businesses and marketers looking to invest strategically. No longer limited to local or national markets, e-commerce transcends borders, making it critical to identify reliable sources of data. This article will guide you through effective avenues for obtaining comprehensive…

In today’s digital age, understanding where to target “wellness-focused” travelers is crucial for businesses aiming to capture this growing market. As health consciousness rises, more travelers seek experiences that enhance their well-being, making it essential for marketers to tailor their strategies accordingly. In this article, we will explore effective targeting strategies, key destination insights, and…

In the digital age, influencer impact studies have gained paramount importance for brands looking to navigate the evolving landscape of social media marketing. These studies provide critical insights into how influencers shape consumer behavior, brand perception, and ultimately, purchasing decisions. At Luth Research, we specialize in delivering actionable insights and robust data that help brands…

In the fiercely competitive retail environment, packaging plays a crucial role in capturing consumer attention. Brands continuously seek innovative packaging designs that enhance shelf-impact scores, significantly influencing purchasing decisions. This article delves into the effective packaging designs that have demonstrated substantial improvement in these scores and how they can be strategically utilized. Understanding Shelf Impact…

In today’s rapidly evolving marketplace, understanding consumer behavior is crucial for successful business strategies. Anthropologists bring unique perspectives that enrich market research, enhancing our understanding of consumer motivations, desires, and behaviors. But what exactly is an anthropologist’s role in modern market research? The Evolving Landscape of Market Research The Importance of Consumer Insights In market…

Mobile banking apps have transformed how consumers manage their finances, offering convenience and accessibility at their fingertips. Understanding who are the most frequent users of mobile banking apps is crucial for banks and financial institutions aiming to optimize their services and marketing strategies. This article delves into the demographics and psychographics of mobile banking users,…

In the ever-evolving landscape of digital advertising, understanding and leveraging competitor weaknesses can provide a significant edge. Advertisers who tap into the vulnerabilities of their competitors can fortify their own campaigns and increase their market share. This article will elucidate how to identify these weaknesses and effectively exploit them through advertising strategies. Identifying Competitor Weaknesses…