March 2026

In the realm of market research, understanding the foundational motivations behind a project is crucial. The question of when is “the why” missing from your research brief often arises, impacting not only the integrity of the research but also its outcomes. This guide delves into the importance of articulating “the why” and the implications when…

In today’s fast-paced market, brands are constantly under pressure to deliver quick results. This urgency leads many to wonder: can a brand’s speed be a reason for poor quality perceptions? Understanding the relationship between a brand’s operational speed and consumer perceptions is crucial for both marketers and brand strategists. In this article, we will explore…

In today’s fast-paced business landscape, understanding your competitors is crucial for sustainable growth. A competitive reaction study provides insights into how your audience perceives competitors and identifies opportunities for your brand. This article will guide you on how to conduct a competitive reaction study effectively, ensuring you gather actionable insights to inform your business strategy….

As we approach 2026, the landscape of brand discovery is evolving, with “creator-led” trends at the forefront. These trends signal a shift in how brands connect with consumers, emphasizing the importance of authenticity, personalization, and multi-platform engagement. In this article, we will explore the various facets of creator-led brand discovery trends that are set to…

In today’s digital age, the importance of anonymous data collection cannot be overstated. Organizations are increasingly relying on this method to gather valuable insights without compromising individual privacy. At Luth Research, we understand the delicate balance between effective data collection and the ethical considerations surrounding consumer privacy. What is Anonymous Data Collection? Anonymous data collection…

In the field of qualitative research, understanding consumer attitudes and behaviors is paramount. One effective method to gain deeper insights during interviews is through projective techniques. This article explores how to use projective techniques in interviews, highlighting their applications, benefits, and best practices to enhance data collection and analysis. What Are Projective Techniques? Projective techniques…

Seasonal trend analysis is an essential practice for brands in the beauty industry, helping them understand changing consumer preferences, optimize inventory and marketing strategies, and enhance overall performance. In this guide, we will explore how to perform a seasonal trend analysis for beauty, which encompasses the identification of seasonal variations, data collection techniques, and actionable…

As the telecommunications industry progresses towards the next generation of wireless technology, the prospect of 6G connectivity has begun to take shape. Researchers and industry leaders are evaluating where 6G connectivity is currently being tested for consumer research to better understand its potential impact on future communication, networking, and digital experiences. Understanding 6G Connectivity 6G…

Thematic analysis is a widely used qualitative research method that enables researchers to identify, analyze, and report patterns (themes) within data. This systematic approach provides a rich and detailed account of data, making it an essential tool for researchers in various fields, including market research, social sciences, and psychology. In this article, we will explore…

In the realm of Research and Development (R&D), understanding consumer needs and preferences is critical for innovation and success. Focus groups serve as a powerful tool to gather qualitative insights that inform product development. However, not all focus group outputs are equally beneficial for R&D. This article explores the outputs that are most useful for…