February 2026

As advertisers seek innovative ways to connect with consumers, retail media has emerged as a primary focus of investment. Understanding why retail media is the fastest-growing ad segment in 2026 involves exploring several key factors, including its impact on consumer behavior, technological advancements, and the evolving landscape of digital marketing. The Rise of Retail Media…

In today’s digital landscape, understanding how users interact with products is crucial for success. Remote usability testing tools offer a powerful solution to gather insights on user behavior, allowing businesses to optimize their offerings effectively. This guide will explain how to use remote usability testing tools, ensuring you gain actionable insights that can drive product…

In today’s dynamic business environment, determining the optimal location for a warehouse is crucial for operational efficiency and cost-effectiveness. But how can market research steer businesses in the right direction? This article explores the role of market research in identifying advantageous warehouse locations, examining various factors that influence this decision. Understanding the Importance of Warehouse…

In today’s fast-paced business environment, the success of a new product or service relies heavily on effective concept validation protocols. These systematic procedures help businesses assess whether their innovative ideas align with market needs and consumer preferences. This article explores the importance of concept validation, outlines effective protocols, and highlights how Luth Research can assist…

In the expansive realm of consumer behavior, consumer habit formation plays a pivotal role in shaping purchasing decisions and brand loyalty. By comprehensively understanding how habits are formed, brands can tailor their marketing strategies to better engage and retain customers. This article delves into the process of habit formation, its implications on consumer behavior, and…

Understanding your position within the marketplace is crucial for driving business success. One essential metric to gauge this position is market share. In this article, we will explore what is a market share calculation formula, how to calculate it, and the significance it holds for businesses in any industry. Understanding Market Share Market share refers…

In the evolving landscape of AI-driven search ranking, understanding the emotional resonance of content is critical. This innovative approach ensures that search engines can rank results not just based on keywords but also incorporate user emotions and sentiments into their algorithms. This article explores where to find “emotional resonance” data for AI search ranking, focusing…

In today’s market, consumers are increasingly prioritizing social responsibility when choosing which brands to support. As a result, understanding how to measure the impact of a brand’s social responsibility initiatives has become essential for marketers and brand managers alike. Successfully evaluating this impact can offer invaluable insights into brand perception, consumer loyalty, and overall business…

In today’s fast-paced business environment, effectively communicating insights to a team is essential for driving decision-making and achieving strategic objectives. Understanding how to communicate insights to a team can lead to improved collaboration, enhanced project outcomes, and a more informed workplace. This article will explore best practices and strategies for effectively sharing insights within your…

In an era dominated by audio content consumption, brands are continually searching for innovative ways to engage their audiences. One of the most compelling methods for achieving this is through podcasts, which offer an immersive platform for deep-dive brand storytelling. Understanding when to use podcasts in your marketing strategy can be pivotal for crafting narratives…