February 2026

In the evolving landscape of business-to-business (B2B) transactions, one question that keeps surfacing is: why do B2B buyers want self-service portals for everything? As companies shift towards increasingly digital operations, self-service portals have emerged as essential tools empowering clients to access information, manage orders, and solve issues independently. This article delves into the reasons B2B…

Understanding consumer behavior is crucial in today’s competitive retail environment. One of the most effective ways to evaluate how products perform on retail shelves is through a retail shelf-impact study. This focused analysis helps businesses ascertain the effectiveness of their in-store displays and product placement strategies. Knowing when to conduct a retail shelf-impact study can…

In today’s complex business landscape, companies are constantly seeking ways to gain a competitive edge. A crucial resource in this quest is proprietary data. This data, which is not publicly available and often created or owned by a specific entity, can provide invaluable insights into market dynamics, consumer behavior, and competitive positioning. But where can…

In an increasingly competitive marketplace, understanding consumer behavior is paramount for brand success. A research-based branding plan not only equips companies with actionable insights but also creates a solid foundation that aligns with consumer needs. This article explores the critical reasons for implementing a research-based branding strategy and outlines how Luth Research can support organizations…

As brands increasingly recognize the power of podcast advertising, the search for effective strategies to engage podcast listeners has never been more critical. Identifying and targeting the right audience is essential for maximizing the impact of deep-dive brand ads. This article explores where to find podcast listeners who are primed for in-depth brand narratives, providing…

In today’s competitive market landscape, understanding how to measure consumer trust as a lead performance metric is essential for brands aiming to establish long-term relationships with their customers. Trust not only influences customer loyalty but directly impacts conversion rates, brand perception, and overall business success. This article delves into effective methods for evaluating consumer trust…

In today’s dynamic digital landscape, understanding consumer behavior is paramount for effective marketing strategies. One powerful method to enhance your sales funnel is through automated lead scoring based on search intent modifiers. This approach can significantly improve how marketing and sales teams prioritize leads and allocate resources. Let’s delve into when it is appropriate to…

In today’s rapidly evolving market landscape, brands are continuously vying for customer loyalty. One critical component that has begun to emerge as a potential game-changer is emotional intelligence. But will emotional intelligence drive the next wave of loyalty? Understanding the role of emotional intelligence in consumer behavior is essential for businesses aiming to build lasting…

In today’s fast-paced business environment, the ability to convey complex data effectively can set a leader apart. Many executives find analyzing raw data an overwhelming task, which can lead to critical insights being overlooked. This is where storytelling comes into play. Understanding how to use storytelling to present complex data to executives can transform the…

Podcasts have surged in popularity over the past few years, becoming an essential medium for brands aiming to connect with audiences on a deeper level. As organizations explore innovative ways to leverage this audio format, a crucial question arises: Can market research identify the best way to use podcasts? The answer lies in understanding how…