February 7, 2026

In survey research, the strategic use of screeners is critical for ensuring that data collected is relevant, accurate, and representative of the target population. Understanding when to use a screener in survey research can significantly enhance the quality of insights obtained. This article examines the importance of screeners, their methodologies, and practical applications within the…

Market analysis is a crucial component of any successful business strategy. As industries evolve and consumer behavior shifts, understanding these dynamics through a market analysis tracking wave becomes increasingly vital. This article explores the significance of conducting a market analysis tracking wave and how it can enhance your strategic decision-making processes. Understanding Market Analysis Tracking…

In today’s rapidly evolving business landscape, companies face a myriad of choices that can significantly affect their trajectory. Data-driven decision frameworks provide organizations with the tools necessary to assess, analyze, and make informed choices based on empirical evidence rather than intuition. By leveraging robust analytics and insights from consumer behavior, businesses can enhance their strategic…

In the ever-evolving landscape of branding and technology, the question “Can a brand’s simplicity be a sign of high-tech sophistication?” is more relevant than ever. As consumers navigate through the complexities of modern products and services, brands that embody simplicity often stand out, suggesting a level of technological sophistication and thoughtful design that resonates with…

Understanding the intricacies of customer experience is crucial for any business aiming to foster loyalty and satisfaction. One pivotal principle in this realm is the peak-end rule, which significantly influences how customers perceive their overall experience. In this article, we delve into why the peak-end rule is essential for enhancing customer experience and strategies for…

In today’s competitive landscape, setting the right price for your products or services is crucial for business success. A significant consideration for businesses is understanding can market research identify the best time to raise prices. The timing of price adjustments can significantly influence consumer behavior, revenue, and overall profitability. Effective market research not only answers…

Surveys are invaluable tools for gathering insights about consumer behavior and preferences. However, they often suffer from a phenomenon known as social desirability bias. This article explores when consumers lie in surveys due to this bias, its implications, and how researchers can mitigate its effects. What Is Social Desirability Bias? Social desirability bias refers to…

In the evolving landscape of startups, especially for pre-seed ventures, understanding your target audience is paramount. Community-led research has emerged as a powerful tool for entrepreneurs looking to gather insights from potential customers before launching their products. This article explores where to find community-led research, its benefits for startups, and how Luth Research can assist…

In an era dominated by technological advancement, brands are increasingly utilizing emotional marketing strategies to connect with consumers. One such strategy leverages nostalgia as a powerful trigger in selling future-tech. This article explores what nostalgia triggers are, how they can enhance marketing strategies, and the implications for brands looking to innovate and connect meaningfully with…

In today’s rapidly evolving market, understanding consumer behavior and preferences is more critical than ever. One effective method researchers employ to gain insights is through community panels. This article explores what a community panel for research is, its benefits, how it functions, and its relevance in today’s marketplace. Understanding Community Panels A community panel for…