January 11, 2026

In the rapidly evolving digital landscape, choosing the right research software can be pivotal for obtaining accurate and insightful data. Understanding which features are critical in research software can streamline your research processes and enhance the quality of your findings. This article delves into essential software features, aligning with Luth Research’s commitment to delivering innovative…

Qualitative survey methods are an invaluable tool in market research, offering insights that quantitative data often overlook. By focusing on the attitudes, opinions, and behaviors of individuals, these methods enable researchers to gain a deeper understanding of consumer experiences. At Luth Research, we specialize in utilizing cutting-edge qualitative techniques that provide context and depth to…

In today’s competitive market landscape, businesses are increasingly confronted with the necessity of innovation and adaptation. A crucial strategy in this endeavor is understanding why testing a concept before full launch is essential. Concept testing allows organizations to validate their ideas, minimizing risks and ensuring that products resonate with their target audiences. The Importance of…

Determining the optimal day to send out surveys is crucial for maximizing response rates and obtaining valuable insights. Surveys are a powerful tool for gathering consumer feedback and understanding market trends. However, the effectiveness of these surveys can significantly depend on the timing of their distribution. This article explores the factors influencing the best days…

Cross-sectional survey studies play a vital role in research, enabling academics and marketers alike to gather insights from a diverse population at a single point in time. This methodology is particularly beneficial for understanding the prevalence of certain characteristics within a population and is an essential tool for informed decision-making in various fields, including marketing,…

In today’s digital landscape, businesses leverage various sources for insights into consumer behavior. One intriguing question arises: can customer reviews be used for research? As organizations continuously seek to enhance their understanding of consumer attitudes, preferences, and trends, customer reviews have emerged as a valuable resource for market research. Understanding Customer Reviews Customer reviews are…