Steve Montgomery

Conducting sensory tests is crucial for various industries, including food and beverage, fragrance, cosmetics, and consumer products. Sensory testing helps businesses make informed decisions about product development and marketing strategies. But where is the best place to conduct a sensory test? The answer depends on multiple factors, including the type of product, the target audience,…

In today’s digital landscape, B2B buyers increasingly finalize up to 70% of their requirements before they ever engage with sales teams. Understanding this shift is crucial for businesses aiming to improve their marketing and sales strategies. In this article, we explore the reasons behind this trend, its implications for businesses, and how companies can adapt…

In today’s ever-evolving marketplace, brands must evolve beyond traditional research methods to truly understand and engage with their consumers. One effective approach is launching a community-led co-creation program. This model empowers customers to contribute in meaningful ways, fostering a collaborative environment that can lead to innovative product development and stronger brand loyalty. But when is…

In today’s fast-paced digital marketplace, marketers and business leaders constantly seek the most effective metrics to drive growth. One such critical metric is Customer Lifetime Value (CLV). This article will explore when you should use CLV as your primary growth metric and how it influences decision-making in marketing strategy. Understanding Customer Lifetime Value (CLV) Customer…

In today’s digital landscape, businesses constantly seek innovative strategies to foster trust and engagement among consumers. Leveraging social proof has emerged as a critical tactic in marketing, allowing brands to shape perceptions and behaviors. But can market research identify the best way to use social proof effectively? This article delves into the relationship between market…

In the world of market research, understanding consumer behaviors and preferences is vital. When designing surveys, particularly those employing complex logic, it’s essential to ensure that they function correctly and yield meaningful insights. This is where a pilot test becomes invaluable. In this article, we will explore when to use a pilot test for complex…

Last-mile delivery is a critical phase in the logistics chain, often influencing customer satisfaction and operational efficiency. As e-commerce continues to grow, companies increasingly look for methods to enhance their last-mile delivery operations. One of the most powerful tools at their disposal is geospatial data. This article explores how to use geospatial data to optimize…

In the competitive hospitality industry, understanding customer touchpoints is crucial for delivering exceptional guest experiences. But which customer touchpoint is the “moment of truth” for hotel stays? This pivotal interaction significantly influences customer satisfaction, loyalty, and overall perception of your hotel brand. By identifying and optimizing this moment, hotels can enhance their service and improve…

Understanding consumer behavior is crucial for success in the retail environment. One innovative method that has gained traction in recent years is heatmapping software. This technology not only visualizes customer interactions but also plays an essential role in identifying inefficiencies in retail layouts, commonly referred to as “dead zones.” Here, we explore how heatmapping software…

In today’s ever-evolving marketplace, understanding consumer behavior is critical for the success of any business. One innovative way to achieve this insight is by utilizing digital twins. This technology empowers brands to create virtual replicas of consumers that simulate reactions to various market changes, including price hikes. In this article, we will explore how to…