Steve Montgomery

Understanding customer loyalty is essential in today’s competitive market landscape. Conducting a loyalty survey can provide businesses with valuable insights, but the effectiveness of these surveys largely depends on correctly identifying the target audience. In this article, we explore who should be the target for a loyalty survey, the benefits of targeting the right respondents,…

In the competitive landscape of business-to-business (B2B) sales, understanding your market and target audience is crucial. One of the most effective ways to achieve this understanding is through research-based insights. By leveraging these insights, companies can refine their sales cycles, foster meaningful customer relationships, and drive more effective marketing strategies. The Importance of Research-Based Insights…

In today’s fast-paced business landscape, understanding your competitors is crucial for sustainable growth. A competitive reaction study provides insights into how your audience perceives competitors and identifies opportunities for your brand. This article will guide you on how to conduct a competitive reaction study effectively, ensuring you gather actionable insights to inform your business strategy….

As the telecommunications industry progresses towards the next generation of wireless technology, the prospect of 6G connectivity has begun to take shape. Researchers and industry leaders are evaluating where 6G connectivity is currently being tested for consumer research to better understand its potential impact on future communication, networking, and digital experiences. Understanding 6G Connectivity 6G…

As we approach 2026, food preferences are evolving, with consumers becoming more discerning about what they eat. One of the most notable trends is the shift from organic to local food preferences. Understanding the nuances of this transition is critical for marketers, food producers, and retailers. This article will explore what consumers prefer when choosing…

In today’s rapidly evolving marketplace, understanding consumer perceptions is critical for brands striving for success. Conducting a brand perception tracking wave annually is a strategic approach that enables organizations to measure and analyze how their brand is viewed over time. This article delves into the significance of annual brand perception tracking and the insights it…

The rise of subscription models is transforming how consumers access household essentials. In recent years, more brands have embraced this approach to enhance customer loyalty, streamline purchasing processes, and ultimately drive sales. This article unpacks the key trends in subscription models for household essentials, shedding light on how businesses can effectively tap into this growing…

In today’s marketplace, where consumers are more informed and discerning than ever, the concept of brand purpose has gained significant traction. Companies are increasingly encouraged to define their core mission beyond just profit-making, aligning their operations with social, environmental, and community outcomes. However, a critical question arises: why is “brand purpose” only effective when it’s…

A feasibility study for new products is a critical analytical process that evaluates the viability of a product idea before investing significant resources into its development. This study systematically examines various aspects, including market demand, technical feasibility, and financial implications. Understanding what a feasibility study entails can save businesses time and money while enhancing the…

A SWOT analysis is an essential strategic planning tool used by organizations to identify their Strengths, Weaknesses, Opportunities, and Threats. By understanding these four components, businesses can develop actionable strategies to enhance their competitive advantage and drive growth. In this article, we will explore what the key components of a SWOT analysis are and how…