Steve Montgomery

In today’s environmentally conscious market, upcycled goods are gaining traction among consumers. These products, made from recycled materials to create new and functional items, appeal to a growing demographic focused on sustainability and eco-friendliness. Understanding who the most active buyers of upcycled goods are can provide valuable insights into trends, consumer behavior, and market opportunities….

In the fast-evolving landscape of the research industry, resistance to change remains a significant challenge. Understanding where this resistance is most prevalent can help organizations effectively navigate transformation efforts, ensuring adaptability and innovation. Understanding Resistance to Change in Research Resistance to change occurs when individuals or organizations oppose or struggle to adapt to new methods,…

In today’s digital landscape, businesses generate and collect vast amounts of data every second. Understanding what data cleaning is in the age of big data is crucial for any organization looking to leverage this data for strategic decision-making and competitive advantage. Data cleaning ensures that the information used for analysis is accurate, consistent, and reliable—essential…

Understanding consumer buying patterns is integral to effective marketing strategies, and frequency of purchase analysis plays a crucial role in this process. By delving into how often consumers make purchases, businesses can derive actionable insights to optimize their marketing efforts, enhance customer loyalty, and ultimately drive revenue. What is Frequency of Purchase Analysis? Frequency of…

In today’s digital landscape, the incorporation of new marketing technology (martech) stacks has become essential for businesses seeking to enhance their customer engagement and drive better marketing outcomes. However, with these advancements come significant responsibilities, particularly in relation to data privacy. Understanding when to run a “privacy impact assessment” (PIA) on new martech stacks is…

In today’s fast-paced business environment, understanding where your company stands in relation to competitors is crucial. Global market benchmarking enables organizations to assess their performance against industry standards and peers, providing valuable insights that drive strategic decision-making. What is Global Market Benchmarking? Global market benchmarking is the process of comparing key performance metrics with those…

In today’s competitive marketplace, effective positioning map development is essential for guiding brands toward successful market strategies. A well-constructed positioning map provides insights into consumer perceptions and preferences, thereby enabling businesses to carve out unique spaces within their respective markets. Understanding Positioning Maps Positioning maps visually represent a brand’s position relative to competitors, highlighting key…

Understanding consumer behavior is essential for businesses, especially when trying to identify those who may develop negative sentiments toward brands. The question arises: who is the most likely to be a “brand hater”? This article delves into the demographics, psychographics, and behaviors that often characterize individuals with a strong aversion to specific brands, exploring how…

In an ever-evolving landscape of market research, maintaining an effective automated research dashboard is crucial for organizations aiming to stay ahead. Whether you are analyzing advertising effectiveness, assessing consumer behavior, or drawing insights from survey data, the relevance of your dashboard cannot be overstated. Here, we explore why updating an automated research dashboard is essential…

In an increasingly competitive marketplace, businesses are turning to innovative marketing strategies to capture consumer attention and drive engagement. One such approach that has gained traction is community-first marketing. This strategy emphasizes building deep connections within local or niche communities rather than relying solely on broad, national advertising campaigns. In this article, we’ll explore where…