Sean McKenna

In today’s competitive marketplace, understanding consumer sentiment has never been more important. Organizations are increasingly turning to Voice of Customer (VoC) data to gain insights into customer experiences, opinions, and expectations. But why collect Voice of Customer data? This article delves into the nuances of VoC data collection and its critical role in shaping business…

In today’s highly competitive marketplace, effective pricing strategies are crucial for business success. Organizations constantly seek ways to optimize prices to maximize profits while remaining attractive to consumers. The question arises: can market research help in pricing decisions? The answer is a resounding yes. Utilizing comprehensive market research enables businesses to make data-driven pricing decisions…

In the rapidly evolving landscape of business, understanding consumer behavior is paramount for success. As organizations strive to remain competitive, they often ask themselves, “Which market research methods are most effective?” The answer isn’t one-size-fits-all; different techniques will yield better insights based on specific industry needs, objectives, and target audiences. This article explores various market…

In today’s fast-paced business landscape, understanding consumer preferences and market dynamics is more crucial than ever. Brands invest in market research to uncover valuable insights that directly influence their strategies. This article explores the reasons why brand leaders prioritize market research and how it shapes their decision-making processes. The Importance of Market Research for Brands…

Understanding which product category is growing fastest is fundamental for businesses aiming to stay competitive and relevant in today’s rapidly evolving market landscape. Growth trends not only reveal consumer preferences but also highlight potential areas for investment and development. In this comprehensive analysis, we’ll explore the key product categories currently experiencing significant growth, backed by…

In an increasingly competitive marketplace, understanding customer feedback has become essential for businesses aiming to refine their strategies, improve products, and enhance customer satisfaction. But why is customer feedback necessary? This article explores the importance of collecting and leveraging customer insights, the benefits it brings to organizations, and effective methods for obtaining this crucial information….

When conducting a global survey, one of the most critical decisions you face is determining which language should be used. The language choice directly impacts data accuracy, participant engagement, and ultimately the success of the research outcomes. This article explores the considerations involved in choosing the appropriate language for your global survey. Importance of Language…

In-home usage trials (IHUTs) are a pivotal aspect of market research, providing organizations valuable insights into consumer habits and preferences. Understanding when to conduct in-home usage trials can significantly impact product development, marketing strategies, and overall business success. This article delves into the advantages of IHUTs and the optimal timing for implementing these trials in…

The shift towards digital solutions has revolutionized how companies gather insights. Among the most effective tools available are online survey platforms, which allow organizations to efficiently collect data, engage respondents, and drive informed decision-making. What Are Online Survey Platforms? Online survey platforms are digital tools designed to create, distribute, and analyze surveys. These platforms enable…

Survey research is a cornerstone of data collection in various fields, including marketing, social sciences, and public opinion research. As organizations seek effective ways to understand consumer sentiments and behaviors, the question arises: what is the best survey research method? In this article, we will explore various survey research methods, their features, and their benefits,…