Sean McKenna

In an increasingly interconnected world, digital applications (apps) must cater to a diverse user base with varying needs. As such, understanding what are “inclusive design” benchmarks for global apps is essential for creating more user-friendly and accessible products. This article delves into the characteristics and criteria that define inclusive design benchmarks, ensuring that your app…

Neuro-Linguistic Programming (NLP) has surged in popularity over recent decades as a powerful methodology for personal development, therapy, and communication. As the field continues to evolve, discerning high-quality training and insights comes down to knowing who the leading experts are. This article explores the most influential figures in NLP, their contributions, and the impact they’ve…

Understanding customer service is crucial for businesses aiming to optimize their market presence. A central question for organizations today is, which customers are over-served or under-served? This inquiry can unveil significant opportunities for improvement and yield actionable insights that inform marketing strategies, customer alliances, and product offerings. At Luth Research, we leverage sophisticated methodologies to…

In the fast-paced world of market research, understanding which segments are targeted is crucial for brands aiming to tailor their products and marketing strategies effectively. This article delves into the various market segments and the significance of identifying them in the research landscape. Understanding Market Segmentation Market segmentation is the process of dividing a broad…

Mergers and Acquisitions (M&A) are significant undertakings for businesses, often representing a critical pivot point in strategy, growth, and market positioning. In this complex landscape, one question emerges: can market studies support M&A decisions? The answer is a resounding yes. Market studies provide essential insights into market dynamics, competitor landscapes, and consumer behaviors, significantly enhancing…