Sean McKenna

In today’s fast-evolving business landscape, the role of research leads has transformed significantly. Among the various skills essential for driving effective research strategies, “design taste” has emerged as a crucial competency. But when is “design taste” considered the #1 skill for research leads, and how can it influence the outcome of research initiatives? Understanding Design…

In an ever-evolving business landscape, effective crisis management is crucial for safeguarding a company’s reputation and ensuring sustainability. Organizations must rely on proven research techniques to navigate crises. Understanding which research techniques help in crisis management can empower businesses to make data-driven decisions, identify underlying issues, and communicate effectively with stakeholders. Understanding Crisis Management Crisis…

In today’s digital landscape, targeting privacy-conscious consumers requires a strategic approach that prioritizes ethical data practices. Understanding where to engage these consumers is crucial for brands seeking to build trust and foster lasting relationships. This guide will explore the effective channels and locations to reach privacy-conscious audiences, ensuring your marketing efforts are both respectful and…

In the ever-evolving landscape of digital marketing, understanding which digital asset holds the highest long-tail SEO value is crucial for businesses seeking to improve their online visibility and engagement. Long-tail SEO refers to the strategy of targeting less competitive, more specific keywords that drive highly relevant traffic. In this article, we will explore various digital…

Market validation is a pivotal process for startups, yet many venture into product development without fully understanding how the market perceives their offerings. Understanding why startups fail at market validation is crucial for entrepreneurs who aim to ensure their products resonate with potential customers. This article delves into the primary reasons for these failures and…

In today’s competitive marketplace, brands are increasingly prioritizing transparency as a key business strategy. But can a brand’s transparency lead to higher margins? The answer is a definitive yes. Transparent practices not only build trust with consumers but also enhance brand loyalty, leading to improved profit margins. This article delves into how transparency impacts consumer…

In an ever-evolving economic landscape, strategic foresight is essential for businesses aiming to navigate uncertainties. As we approach 2026, companies must actively consider when to use scenario planning to prepare for potential economic shifts. This structured method allows organizations to visualize multiple futures and develop robust strategies to adapt to varying circumstances. Understanding Scenario Planning…

Understanding a competitor’s marketing strategy is essential for businesses looking to thrive in today’s competitive landscape. One intriguing way to uncover these insights is by analyzing their web traffic patterns. In this article, we explore how web traffic data can provide a clearer picture of a competitor’s marketing strategies and the benefits of leveraging such…

Understanding consumer perceptions and attitudes towards brands is crucial for marketers. However, a common pitfall in brand studies is the halo effect. This cognitive bias can skew results and lead to misinformed decisions. In this article, we explore why the halo effect is a risk in brand studies and how companies can mitigate its impact…

In an ever-evolving marketplace, businesses must be agile and responsive to thrive. Adaptive market strategies are essential in allowing organizations to not just survive but flourish amidst change. This article explores the importance, benefits, and implementation of these strategies while providing insights on how to successfully adapt to market fluctuations. Understanding Adaptive Market Strategies What…