Sean McKenna

In the rapidly evolving world of artificial intelligence (AI), the potential for bias in research findings is a significant concern. Organizations leveraging AI for data analysis and decision-making must ask themselves: when should you audit your AI for research bias? This article provides comprehensive guidance on identifying and assessing bias in AI systems, ensuring that…

As one of the largest generational groups in history, Baby Boomers hold significant economic power, influencing markets across various sectors. Understanding what a Baby Boomer spending pattern entails is crucial for businesses seeking to engage and cater to this demographic effectively. This article delves into the spending behaviors of Baby Boomers, the factors driving these…

In the highly competitive landscape of branding, understanding the personality traits that resonate with consumers is crucial. One intriguing question arises: can a brand’s “softness” be a defining aspect of its personality? This article delves into the concept of brand personality and explores how “softness” could manifest as a distinguishing trait. Defining Brand Personality Brand…

The subscription economy has transformed how consumers access products and services, allowing businesses to create sustained revenue streams. Understanding where subscription growth is highest—especially when comparing software to physical goods—provides valuable insights for marketers and decision-makers. This article delves into trends, statistics, and factors driving subscription growth in both sectors, allowing you to strategically position…

Understanding which focus group moderator style reduces social desirability bias is crucial for accurate data collection in market research. Social desirability bias occurs when participants provide responses they believe are more socially acceptable rather than their true feelings or opinions. This phenomenon can significantly distort research findings, leading to unreliable data. In this article, we…

In today’s competitive marketing landscape, understanding your target audience is vital. One way to achieve this is through a demographic profiling study for ads. This study enables brands to target specific consumer groups effectively, improving ad performance and maximizing return on investment (ROI). Below, we explore why conducting a demographic profiling study is essential and…

In today’s dynamic marketplace, understanding how competitors react to pricing changes is crucial for maintaining a competitive edge. Performing a competitive reaction analysis for a price war not only helps businesses gauge the market landscape but also informs pricing strategy adjustments to optimize profit margins. This comprehensive guide will walk you through the essential steps…

A well-constructed research methodology section is vital for any research project. It outlines how the researcher intends to investigate questions, hypotheses, or theories. Understanding why a research methodology section is drafted carefully can dramatically impact the validity and reliability of study results. This critical component not only guides the research process but also communicates the…

In an ever-evolving business landscape, strategic market foresight is essential for organizations seeking to maintain a competitive edge. This concept involves understanding and predicting market dynamics to make informed decisions that shape future outcomes. Leveraging advanced market research methodologies, companies can gain insights that guide strategic planning and drive growth. Understanding Strategic Market Foresight Strategic…

Understanding consumer confidence is essential for businesses and researchers aiming to navigate the ever-changing market landscape. Global consumer confidence indices provide valuable insights into the economic outlook and spending behavior of consumers around the world. This article explores where to find reliable global consumer confidence indices and their significance for market research. The Importance of…