Sean Miller

In today’s competitive business landscape, understanding your customers is vital for successful marketing. A fundamental tool in this process is the concept of buyer personas. But can buyer personas change market strategy? The answer is a resounding yes. By leveraging detailed buyer personas, companies can refine and adapt their marketing strategies to connect more effectively…

In today’s data-driven world, survey research stands out as a pivotal tool for businesses seeking to understand their customers and enhance their strategies. With the ability to gather detailed insights about consumer preferences, behaviors, and attitudes, survey research plays an essential role in shaping effective marketing and business strategies. What is Survey Research? Survey research…

Understanding which channels your best customers utilize is crucial for effective marketing and brand engagement. By identifying these channels, companies can optimize their marketing strategies, ensuring that resources are allocated efficiently to reach and connect with high-value customers. The Importance of Identifying Customer Channels Identifying the preferred channels of your best customers allows businesses to:…

Retail market research is an essential tool for businesses aiming to understand consumer behavior, preferences, and trends within the retail landscape. By leveraging comprehensive data and insights, companies can make informed decisions to enhance their product offerings, marketing strategies, and overall customer experiences. At Luth Research, we specialize in delivering precise, actionable insights using advanced…

The integration of AI in market research has ushered in a new era for businesses, providing powerful tools that enhance the way insights are generated, understood, and leveraged. As the digital landscape continues to evolve, understanding how artificial intelligence can streamline the market research process is crucial for brands looking to stay competitive. Understanding AI…

In today’s fiercely competitive business landscape, understanding market dynamics and consumer behavior is crucial for making informed decisions. One effective way to gain these insights is through market research. However, many businesses face the dilemma of whether to conduct market research in-house or to outsource it. This article will explore when to outsource market research,…

Target market analysis is an essential component of effective marketing strategies, enabling businesses to understand their audience better and tailor their offerings to meet consumer needs. In today’s competitive landscape, leveraging comprehensive target market analysis not only enhances customer satisfaction but also drives growth and profitability. What is Target Market Analysis? Target market analysis involves…

In the complex landscape of market research, businesses often grapple with the crucial question of which competitors validate the need for a study. Understanding competitive intelligence is essential for any brand seeking to enhance its market positioning and improve decision-making processes. By analyzing competitors, brands can identify gaps in the market, refine their strategies, and…

Structured surveys are a cornerstone in the field of market research, providing organizations with essential data to drive informed decision-making. These surveys facilitate the gathering of quantifiable feedback through a well-defined set of questions that allow researchers to uncover meaningful insights. In this article, we will dive into the intricacies of structured surveys, exploring their…

In today’s competitive marketplace, understanding how well your brand is recognized and perceived by consumers is vital. A comprehensive brand awareness study provides insights that can inform your marketing strategies, identify strengths and weaknesses, and ultimately guide businesses toward greater success. What Is a Brand Awareness Study? A brand awareness study measures how familiar consumers…