Sean Miller

As brands increasingly integrate artificial intelligence (AI) into their operations, a pivotal question emerges: will consumer trust in AI-driven brands decline or grow this year? Trust is a critical element in consumer-brand relationships, especially as businesses harness AI technologies to enhance customer experiences, improve decision-making, and deliver personalized services. Understanding how this trust evolves is…

In the evolving landscape of startups, especially for pre-seed ventures, understanding your target audience is paramount. Community-led research has emerged as a powerful tool for entrepreneurs looking to gather insights from potential customers before launching their products. This article explores where to find community-led research, its benefits for startups, and how Luth Research can assist…

The “silver economy,” which refers to the economic opportunities stemming from the older population, is gaining attention as a crucial demographic for digital engagement. Understanding where this demographic is most digitally engaged can offer marketers and businesses unique insights into harnessing this market potential. Understanding the Silver Economy The silver economy encompasses a wide range…

Design thinking is a creative problem-solving process that puts the needs and experiences of users at the forefront. Understanding what a design thinking session entails can help organizations innovate effectively by fostering collaboration and encouraging diverse perspectives. In this article, we will explore the intricacies of design thinking sessions, their structure, benefits, and how they…

As the digital landscape continues to evolve, the question arises: will decentralized social media change how we track brand sentiment? With traditional social media platforms collecting vast amounts of data, the prospect of decentralized networks introduces both challenges and opportunities for brands seeking to understand consumer perceptions. This article explores the implications of decentralized social…

In the world of research, data integrity is paramount. Ensuring that your research data set is clean and reliable can significantly impact the quality of your findings. This guide will walk you through the essential steps of how to clean a research data set, ensuring your data is primed for analysis and decision-making. Understanding Data…

The evolution of artificial intelligence (AI) has led to significant changes in various industries, particularly in market research. As companies seek more tailored solutions for consumer insights, specialized research platforms have begun to replace general-purpose AI systems. This article explores the attributes of these specialized platforms and how they effectively cater to the evolving needs…

Understanding consumer behavior in the wellness industry is vital for marketers and brands. A significant aspect of this understanding is determining when seasonal peaks for wellness products shift to year-round demand. This shift not only affects inventory and marketing strategies but also provides insights into consumer preferences and behaviors over time. The Concept of Seasonal…

In today’s interconnected world, brands strive to create a consistent identity that resonates with consumers across various markets. However, many companies face challenges in maintaining this brand consistency, particularly when navigating the complexities of global AI engines. Understanding these challenges is crucial for brands aiming to manage their identity effectively in an increasingly digitized consumer…

In today’s dynamic digital landscape, identifying effective advertising optimization platforms for AI-search has become pivotal for brands looking to enhance their marketing strategies. As the demand for data-driven insights grows, organizations must leverage advanced technologies to optimize their advertising efforts. This article outlines where to find these platforms and how they can be beneficial for…