Sean Miller

In today’s interconnected world, global marketing campaigns have become essential for brands looking to expand their reach. However, a single marketing strategy may not resonate with diverse audiences across various regions. Understanding when to hyper-localize a campaign can significantly enhance engagement, boost brand loyalty, and drive sales. This article explores the key considerations and strategic…

Brand familiarity is often seen as an asset in marketing strategies, but could it also lead to brand fatigue? Exploring this relationship is essential for marketers and brand managers striving to optimize their brand strategies. This article delves into how a brand’s familiarity can contribute to brand fatigue, along with insights on managing consumer engagement…

In research, understanding what constitutes a statistically significant sample is crucial for generating reliable and valid results. A statistically significant sample helps researchers make informed decisions based on data rather than assumptions or chance. This article delves into the key facets of defining a statistically significant sample, its importance, and how to achieve it effectively….

In today’s fast-paced market landscape, businesses are increasingly reliant on sophisticated techniques like macro-trend extrapolation to inform strategic decisions. This method enables companies to analyze consumer behavior at a macro level and forecast future trends based on historical data and emerging patterns. What is Macro-Trend Extrapolation? Macro-trend extrapolation involves evaluating comprehensive data sets to identify…

In today’s competitive landscape, organizations are continuously striving for operational excellence to remain agile and efficient. Understanding the link between research operational excellence and strategic decision-making is crucial for businesses aiming to enhance their performance and drive innovation. At Luth Research, we specialize in going beyond traditional metrics to help organizations capture valuable insights that…

A sentence completion test is a psychological assessment tool that is primarily used to measure one’s thoughts, feelings, and attitudes by analyzing responses to partially completed sentences. These tests delve deep into an individual’s subconscious, revealing insights about their personality traits, values, and underlying motivations. Understanding Sentence Completion Tests Definition and Purpose At its core,…

In the rapidly evolving digital marketing landscape, understanding when to refresh “machine-readable” brand assets for AI search crawlers is essential for brands aiming to maintain visibility and enhance their online presence. As artificial intelligence continues to shape the way consumers interact with content, optimizing brand assets for search crawlers has become a strategic imperative. Understanding…

Understanding the differences between trends and market cycles is crucial for businesses and investors looking to make informed decisions in today’s dynamic economic landscape. This article delves into the nuances of these two concepts, helping you recognize when a trend is distinguished from a market cycle. Defining Trends and Market Cycles What Is a Trend?…

Understanding consumer sentiment is crucial for businesses aiming to enhance their strategies and maximize their impact. A pivotal tool in gauging this sentiment is the consumer confidence survey. But what is a consumer confidence survey? This article explores its definition, purpose, methodology, and significance in today’s economy. Definition and Purpose of Consumer Confidence Surveys What…

In today’s competitive landscape, understanding which industry benchmarks should be tracked monthly is crucial for maintaining a competitive edge. Tracking the right metrics can inform decision-making, enhance strategic planning, and ultimately lead to greater business success. This article will explore essential benchmarks across various sectors that organizations can monitor monthly to achieve their goals. Why…