Ivan Valdez

In the world of market research, research panel creation is a crucial component that can vastly improve the quality and accuracy of your findings. By establishing a well-structured panel, researchers gain access to a diverse group of participants, ensuring that their study reflects a broad spectrum of opinions and behaviors. At Luth Research, we specialize…

In today’s rapidly evolving business landscape, market trends have become essential indicators of consumer behavior and preferences. Businesses that stay informed about market trends are better positioned to adapt strategies, capitalize on opportunities, and enhance brand visibility. This article delves into various aspects of market trends and how organizations can leverage them effectively for growth….

In a competitive marketplace, understanding consumer reactions to price changes is crucial for driving sales and maintaining brand loyalty. A price sensitivity study serves as a foundational tool for identifying how consumers perceive price alterations and how those changes can impact purchasing decisions. By leveraging advanced methodologies and technologies, brands can gain invaluable insights that…

In today’s competitive marketplace, understanding how customers perceive your brand is crucial for long-term success. Customer perception analysis helps organizations evaluate how their offerings are viewed by consumers, enabling more informed decision-making. This in-depth analysis not only identifies strengths and weaknesses but also shapes marketing strategies and customer engagement approaches. What is Customer Perception Analysis?…

When it comes to disseminating research findings, the format you choose can significantly impact how effectively your audience receives and understands the information. Choosing the most suitable format is crucial not only for the clarity of the message but also for engaging stakeholders and sparking meaningful discussions. This article explores various formats for presenting research…

In today’s competitive landscape, understanding consumer behavior is crucial for business success. Survey providers for businesses play a pivotal role in gathering actionable insights that drive marketing strategies, product development, and customer relationship management. This article explores the importance of survey providers, the variety of services they offer, and how to choose the right one…

Product market feasibility is a critical concept that helps businesses assess whether there is demand for their product or service within a specific market. This evaluation process is crucial for minimizing risk and ensuring that investment in new products yields positive returns. Understanding Product Market Feasibility When exploring what product market feasibility entails, it can…

A comprehensive market analysis is essential for any business aiming to thrive in today’s competitive landscape. But what is included in a market analysis? In this article, we will explore the key components of a market analysis, the benefits it offers, and how businesses can leverage it for strategic decision-making. Understanding Market Analysis Market analysis…

In today’s competitive market landscape, businesses are increasingly confronted with the necessity of innovation and adaptation. A crucial strategy in this endeavor is understanding why testing a concept before full launch is essential. Concept testing allows organizations to validate their ideas, minimizing risks and ensuring that products resonate with their target audiences. The Importance of…

Customer churn is a critical topic for businesses aiming to enhance customer retention and maintain profitability. Understanding which customers are most likely to churn can significantly inform strategies to improve loyalty and engagement. Understanding Customer Churn Customer churn, or attrition, refers to the phenomenon where customers stop doing business with a brand or service. Identifying…