Capturing the attention of your audience and effectively communicating research findings is essential for researchers, marketers, and businesses. Short-form video has emerged as a powerful tool in this regard, allowing you to summarize complex data in an engaging and digestible format. In this guide, we will explore the methods and benefits of using short-form video…
How to Use Short-Form Video to Deliver Research Highlights Read More »
In the ever-evolving landscape of social media, the concept of brand safety is becoming increasingly critical, especially in decentralized social media environments. But what is “brand safety” in this context, and why does it matter for businesses, marketers, and consumers alike? Understanding Brand Safety Brand safety refers to the measures taken to protect a company’s…
What is Brand Safety in Decentralized Social Media Environments? Read More »
In the realm of research involving human participants, the need for safeguarding ethical standards cannot be overstressed. This reliance on ethical oversight often leads to the question: when is an institutional review board (IRB) needed? Understanding the parameters that govern the need for an IRB is critical for researchers, institutions, and sponsors alike. Understanding Institutional…
When is an Institutional Review Board (IRB) Needed? Read More »
In today’s fast-paced market landscape, businesses are increasingly reliant on sophisticated techniques like macro-trend extrapolation to inform strategic decisions. This method enables companies to analyze consumer behavior at a macro level and forecast future trends based on historical data and emerging patterns. What is Macro-Trend Extrapolation? Macro-trend extrapolation involves evaluating comprehensive data sets to identify…
Macro-Trend Extrapolation: Understanding Consumer Behavior Dynamics Read More »
In today’s competitive landscape, organizations are continuously striving for operational excellence to remain agile and efficient. Understanding the link between research operational excellence and strategic decision-making is crucial for businesses aiming to enhance their performance and drive innovation. At Luth Research, we specialize in going beyond traditional metrics to help organizations capture valuable insights that…
Research Operational Excellence: Unlocking the Power of Insightful Data Read More »
In the realm of market research, surveys are a crucial tool for understanding consumer behaviors and preferences. However, one of the significant challenges researchers face is the issue of redundant questions, which can lead to survey fatigue and skewed results. Implementing effective survey logic is vital for enhancing the quality of data collected. This article…
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