January 22, 2026

In today’s competitive market landscape, businesses are constantly seeking ways to keep their offerings relevant and impactful. One crucial question that arises for marketers and entrepreneurs is: can you validate a concept through studies? The answer is a resounding yes. Not only can concepts be validated, but effective validation can save time and resources while…

Artificial Intelligence (AI) is revolutionizing various industries, and market research is no exception. Understanding what AI in market research entails is crucial for brands striving to gather actionable insights efficiently and effectively. This comprehensive guide explores the role of AI technologies in market research, the benefits they offer, and how Luth Research leverages AI-driven solutions…

In today’s competitive landscape, insights are paramount for effective decision-making, particularly in marketing and product development. A market research questionnaire serves as a core tool for gathering crucial information directly from your audience. This article explores the essentials of crafting a market research questionnaire, its benefits, and how it can enhance your research efforts. What…

Survey research plays a critical role in understanding consumer behavior, market trends, and product efficacy. One of the key methods employed in this realm is panel-based survey research. But when should researchers and businesses opt for this method? This article explores the scenarios where panel-based surveys shine, their advantages, and how they compare to other…

In today’s rapidly evolving digital landscape, online market research has emerged as a critical tool for organizations seeking to understand consumer behavior and market dynamics. With the rise of digital interactions, businesses can gain valuable insights that drive strategic decision-making. This article explores the significance of online market research, its methodologies, and how Luth Research…