Steve Montgomery

In the landscape of business development and project management, understanding the value of a feasibility study is paramount. Conducting a feasibility study answers the critical question: Why do a feasibility study? This systematic process helps organizations determine the viability of a proposed project or business venture before committing substantial resources. By assessing technical, economic, legal,…

Understanding which value propositions resonate most with your target audience is crucial for any business aiming to thrive in a competitive market. Value propositions articulate the specific benefits and unique selling points of your products or services. Getting this right can significantly enhance customer engagement, loyalty, and ultimately, conversion rates. The Importance of Value Propositions…

In the evolving landscape of market research, the question arises: can you personalize surveys? The answer is a resounding yes. Personalizing surveys not only enhances the relevance of insights gathered but also significantly improves engagement rates. In this article, we will explore the strategies for personalizing surveys, the benefits of doing so, and how Luth…

Market research has become an essential component of business strategy over the past century. But when did market research become popular, and what factors contributed to its evolution? This article delves into the historical context and key developments that led to the widespread acceptance and implementation of market research in various industries. The Beginnings of…

Identifying the gaps that exist in the current market is crucial for businesses aiming to enhance their strategies and stand out in a competitive landscape. Understanding these gaps allows enterprises to innovate, target unmet consumer needs, and leverage emerging opportunities for growth and success. This article will explore the various aspects of the market where…

In today’s fast-paced digital landscape, mobile surveys have emerged as a crucial tool for gathering insights on consumer behavior, preferences, and experiences. Understanding when to use mobile surveys can dramatically enhance the effectiveness of your data collection efforts. This comprehensive guide will delve into the strategic uses of mobile surveys, helping you make informed decisions…

In the dynamic world of marketing, customer journey mapping has emerged as a crucial tool for businesses aiming to understand their customers’ experiences fully. By visualizing the customer’s interactions with your brand across different touchpoints, companies can tailor their strategies to enhance satisfaction and drive loyalty. What is Customer Journey Mapping? Customer journey mapping is…

In today’s rapidly changing marketplace, businesses must stay attuned to shifting consumer preferences and behaviors. A consumer lifestyle study provides invaluable insights into these dynamics, enhancing marketing strategies and product development. By understanding consumer behavior, brands can tailor their offerings to meet the specific needs and desires of their target audiences. What is a Consumer…

Entering a new market can be a daunting task for any organization. A thorough market entry analysis is critical to assessing potential opportunities, risks, and strategies for successful penetration. Understanding the intricacies of a new market allows businesses to make informed decisions and optimize their entry strategy. At Luth Research, we leverage advanced data analytics…

In today’s data-driven world, survey response analysis plays a vital role in understanding consumer behavior and preferences. Analyzing survey responses can yield valuable insights that inform decision-making processes, enhance customer experiences, and drive business growth. At Luth Research, we harness advanced methodologies, including our ZQ Intelligence™ suite, to provide comprehensive survey insights that help organizations…