ZQ Track is a multi-client sponsored path to purchase behavioral tracking study. Luth Research conducts this unique measurement program leveraging ZQ Intelligence, our proprietary passive behavioral tracking technology to capture the detailed navigational journeys of consumers in the travel and retail industries. This multi-client approach allows Luth to provide a timely and cost-effective way for you to obtain new insights that are crucial to guide your marketing and digital efforts.
As a participant in one of the offered industries you learn:
What digital platforms and touch points are being leveraged
Where the shopping journey for your specific industry begins, peaks and ends
The “why” behind online and offline interactions.
All participants will have the opportunity to submit a number of data points that they wish to include within the specific tracking study. Contact us for more information.