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Microsoft’s Online Mortgage Path to Purchase

Leveraging Luth Research’s patent-pending ZQ Intelligence™ behavioral data, Microsoft examined search, app and web activity to identify those life moments, big and small, that motivate consumers to consider and select a mortgage lender. In this whitepaper, we provide a real-life example of these scenarios unfolding. The information provides a glimpse into the why and how of exploring and choosing a mortgage lender.

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