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Becky Wu, Ph.D.

Senior Executive Vice President

With extensive academic training in media effects and innovation diffusion, Becky brings unique perspectives in a wide array of research practices, particularly in the areas of cross-platform digital measurement, path to purchase research, advertising effectiveness, new product development, media measurement, and branding and marketing strategies.

Becky is the co-inventor of Luth Research’s ZQ Intelligence™ cross-platform digital behavior measurement platform. She drives innovative research solutions in integrating digital behavior data, survey data and other data sources to deliver fresh and meaningful insights. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive modeling.

Among others, Becky has advised and worked closely with leading brands including Microsoft, Google, Disney, Warner Bros, Turner Communications, Dr. Pepper & Snapple Group, HSBC, and LG Mobile Communications. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events.

Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies. Becky’s dissertation research offers a breakthrough view on how to understand diffusion of computer-based video and mobile video.

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