Full Service Market Research

Full Service Research

Transform Business Questions into Actionable Insights

At Luth Research, we deliver comprehensive, full service research solutions that bridge the gap between your business challenges and strategic decisions. Our expert team manages every aspect of your research journey—from initial design through analysis and reporting—ensuring seamless execution and powerful insights.

Our full service research approach combines methodological rigor with strategic insight to deliver research that goes beyond data points to provide clear direction and practical recommendations for your business.

QUANTITATIVE RESEARCH

When you need statistically robust data to validate strategies, measure market opportunities, or understand consumer behavior at scale, our quantitative research capabilities deliver the statistical power and precision your business requires. From concept testing and pricing studies to brand tracking and customer satisfaction research, we apply rigorous methodological standards across every phase of the research process. Our approach goes beyond traditional survey execution—we partner with you to ensure each study design captures the nuanced insights that inform critical business decisions and competitive positioning.

Survey Design & Programming

Our team crafts custom questionnaires optimized for engagement and data quality, ensuring you capture the precise insights needed to drive decisions. We leverage decades of experience to design surveys that maximize response rates while minimizing bias.

Data Collection & Analysis

We transform complex data into clear, compelling deliverables that translate findings into business implications. With over 1 million client and profile surveys conducted annually, our robust methodologies deliver reliable insights that drive confident decision-making.

QUALITATIVE RESEARCH

When you need to understand the “why” behind consumer behavior, our qualitative research capabilities reveal the emotions, motivations, and decision-making processes that quantitative data alone cannot capture. We specialize in helping participants feel comfortable sharing authentic perspectives, allowing you to explore complex topics, test creative concepts, and gain deep contextual understanding of your target audiences. Our comprehensive qualitative approach combines proven methodologies with innovative techniques to uncover insights that inform product development, messaging strategies, and brand positioning with confidence and clarity.

Methodologies

Our skilled moderators uncover underlying attitudes and perceptions through various qualitative methodologies, including focus groups, interviews and online communities. We excel at engaging audiences from everyday consumers to specialized B2B and medical professionals.

Expert Recruitment & Management

Our seasoned recruiters complete even the most challenging projects, with meticulous project management providing daily updates on recruitment status, respondent profiles, and overall progress. We ensure quality show rates for virtual sessions through rigorous screening and confirmation processes.

PREMIER PANEL ACCESS

Tap into SurveySavvy®, one of the most respected panels in the market research industry, reaching over 3 million individuals across 190+ countries. Our panel captures mailing addresses, ensuring a high level of data quality and participant verification.

Quality-First Panel Foundation

Data integrity starts with your sample. Our SurveySavvy® panel employs the most up to date software to combat fraud—a system that eliminates incomplete or suspect data at every stage, from registration through payment administration. This rigorous quality control ensures you’re building insights on a foundation of verified, engaged participants who provide reliable responses.

Beyond Demographics: Behavioral Targeting

What sets Luth apart is our ability to target audiences based on actual digital behavior, not just traditional demographics. Through our ZQ Intelligence technology, we can identify and recruit participants based on their real-world online actions—from shopping patterns and website navigation to media consumption and search activity. This behavioral lens allo

Diverse, Hard-to-Reach Audiences

Diverse, Hard-to-Reach Audiences Our panel excels at connecting you with specialized audiences that are typically challenging to recruit. From C-level executives and IT decision-makers to specific health conditions and niche consumer segments, we maintain detailed profiles across hundreds of attributes.

Verified Engagement & Investment

Unlike typical panels, our members are financially invested in data quality. Through our patented referral and cash reward system, participants receive compensation not only for their own participation but also for those they refer. This creates a self-reinforcing quality mechanism where members have a vested interest in maintaining high response standards and referring other quality participants.

TELEPHONE RESEARCH

In an era of digital saturation, telephone research remains a powerful methodology for reaching specific audiences and conducting in-depth conversations that require human connection. Our comprehensive telephone research capabilities bridge the gap when online surveys fall short, providing direct access to hard-to-reach decision makers, capturing nuanced responses through real-time conversation, and ensuring participation from demographics that may be underrepresented in digital panels. This personal approach often yields higher response quality and allows for dynamic questioning that adapts to each respondent’s unique perspective.

Expansive CATI Capabilities

Our 38+ work-from-home computer-assisted telephone interviewing stations operate 24/7, providing flexible scheduling for projects requiring voice-to-voice interaction.

Versatile Applications

Ideal for B2B research, executive interviews, and reaching demographics with limited digital access, our telephone research services deliver high-quality data with rigorous quality control.

Experienced Interviewers

Our team includes seasoned professionals skilled at building rapport and eliciting thoughtful responses, ensuring rich insights from every conversation.

THE LUTH RESEARCH DIFFERENCE

Integration and innovation are at our core. For almost five decades, we’ve combined cutting-edge technology with marketing science to deliver the deepest understanding of consumer behavior. Our full-service research approach combines methodological rigor with deep industry understanding to provide research that drives business forward.

Partner with Luth Research to transform consumer understanding into market advantage—with the efficiency and confidence that comes from working with a single, experienced research team.