Full Service Research
Transform Business Questions into Actionable Insights
At Luth Research, we deliver comprehensive research solutions that bridge the gap between your business challenges and strategic decisions. Our expert team manages every aspect of your research journey—from initial design through analysis and reporting—ensuring seamless execution and powerful insights.
Our approach combines methodological rigor with strategic insight to deliver research that goes beyond data points to provide clear direction and practical recommendations for your business.
QUANTITATIVE RESEARCH
Survey Design & Programming
Our team crafts custom questionnaires optimized for engagement and data quality, ensuring you capture the precise insights needed to drive decisions. We leverage decades of experience to design surveys that maximize response rates while minimizing bias.
Premier Panel Access
Tap into SurveySavvy®, one of the most respected panels in the market research industry, reaching over 3 million individuals across 190+ countries. Our panel captures mailing addresses, ensuring a high level of data quality and participant verification.
Data Collection & Analysis
We transform complex data into clear, compelling deliverables that translate findings into business implications. With over 1 million client and profile surveys conducted annually, our robust methodologies deliver reliable insights that drive confident decision-making.
QUALITATIVE RESEARCH
Focus Groups & In-Depth Interviews
Our skilled moderators uncover underlying attitudes and perceptions through various qualitative methodologies, including focus groups, dyads, triads, and one-on-one interviews. We excel at engaging audiences from everyday consumers to specialized B2B and medical professionals.
Flexible Research Facility Options
Our state-of-the-art facilities in downtown San Diego have received national acclaim and are now complemented by digital capabilities. Whether you need in-person sessions with client viewing lounges or virtual focus groups, we deliver the same level of quality and insight.
Expert Recruitment & Management
DocuSign ensures quality show rates for both in-person and Zoom sessions. Our seasoned recruiters complete even the most challenging projects, with meticulous project management providing daily updates on recruitment status, respondent profiles, and overall progress.
TELEPHONE RESEARCH
Expansive CATI Capabilities
Our 38+ work-from-home computer-assisted telephone interviewing stations operate 24/7, providing flexible scheduling for projects requiring voice-to-voice interaction.
Versatile Applications
Ideal for B2B research, executive interviews, and reaching demographics with limited digital access, our telephone research services deliver high-quality data with rigorous quality control.
Experienced Interviewers
Our team includes seasoned professionals skilled at building rapport and eliciting thoughtful responses, ensuring rich insights from every conversation.
THE LUTH RESEARCH DIFFERENCE
Integration and innovation are at our core. For more than four decades, we’ve combined cutting-edge technology with marketing science to deliver the deepest understanding of consumer behavior. Our full-service approach combines methodological rigor with deep industry understanding to provide research that drives business forward.
Partner with Luth Research to transform consumer understanding into market advantage—with the efficiency and confidence that comes from working with a single, experienced research team.