Fill out the form below to gain access to the ebook. For more information, call us at +1 800 465 5884 or email us at: firstname.lastname@example.org
Better Together: Qualitative + Quantitative Research for Path to Purchase
For the purpose of understanding consumer path to purchase, how do qualitative and quantitative research methods fit together and achieve synergy?
This ebook explores specific ways where qualitative and quantitative (including both passively metered behavioral data and surveys) are combined to yield better truths. Included are use cases across diverse verticals including baby and household items, consumables, and big-ticket purchases.
The key takeaways for brands and marketers:
How to use the combined approach to test and determine dominant shopping pathways
How to use the combined approach to uncover less intuitive insights in quantitative or digital data
How to leverage qualitative to offer an interpretive lens to understand digital and quantitative behaviors
By submitting this form, you are consenting to receive marketing emails from: Luth Research, 1365 4th Avenue, San Diego, CA, 92101, US. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact. Your personal data will not be used for anything besides marketing.