Uncover What Drives Decisions:

Human Insights Through Flexible Research Solutions

For five decades, Luth Research has been transforming data into competitive edge. Our proprietary panel supports everything from standalone surveys and qualitative interviews to comprehensive digital tracking studies. Whether you need traditional research methods, behavioral intelligence, or any combination, our integrated approach uncovers the full consumer narrative.

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TRUSTED BY

"This was an AWESOME report. So easy to understand – very clear and concise – exactly what I was looking for!"

Director of Ad Sales,

Streaming Media Platform

"We very much appreciate that you were able to execute this project and deliver a quality set of data within our very tight timeline. Your attention to detail and continued communications were very helpful throughout!"

Director of Insights,

Ecommerce Brand

"Luth has always met, but generally exceeded expectations. Always on time, on budget and very responsive."

Sr Insights Manager,

CPG Brand

"Phenomenal, perfect, detailed, anticipates issues - the best I’ve ever seen. We will be working with you again in the future!"

Fieldwork Director,

Research Agency

"I want to say that you all did a FANTASTIC job! There is so much data and you did a great job of organizing it and visually representing it in a very compelling way."

VP of Market Research,

Tech Giant

"This was an AWESOME report. So easy to understand – very clear and concise – exactly what I was looking for!"

Director of Ad Sales,

Streaming Media Platform

"We very much appreciate that you were able to execute this project and deliver a quality set of data within our very tight timeline. Your attention to detail and continued communications were very helpful throughout!"

Director of Insights,

Ecommerce Brand

"This was an AWESOME report. So easy to understand – very clear and concise – exactly what I was looking for!"

Director of Ad Sales,

Streaming Media Platform

"We very much appreciate that you were able to execute this project and deliver a quality set of data within our very tight timeline. Your attention to detail and continued communications were very helpful throughout!"

Director of Insights,

Ecommerce Brand

"Luth has always met, but generally exceeded expectations. Always on time, on budget and very responsive."

Sr Insights Manager,

CPG Brand

"Phenomenal, perfect, detailed, anticipates issues - the best I’ve ever seen. We will be working with you again in the future!"

Fieldwork Director,

Research Agency

"I want to say that you all did a FANTASTIC job! There is so much data and you did a great job of organizing it and visually representing it in a very compelling way."

VP of Market Research,

Tech Giant

"This was an AWESOME report. So easy to understand – very clear and concise – exactly what I was looking for!"

Director of Ad Sales,

Streaming Media Platform

"We very much appreciate that you were able to execute this project and deliver a quality set of data within our very tight timeline. Your attention to detail and continued communications were very helpful throughout!"

Director of Insights,

Ecommerce Brand

OUR SERVICES

Full Service Research

Full Service Research

Our comprehensive research expertise combines methodological rigor with strategic insight to transform your business questions into actionable results. Whether you need quantitative studies, qualitative exploration, or hybrid approaches, our team manages every aspect from design to delivery with precision and clarity.

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Customer Journey

Customer Journey

Our proprietary technology, ZQ Intelligence®, is designed to be the ultimate single-source behavior tracking solution to your customer journey needs. Understand where your brand can impact to increase conversion and develop insights to boost sales across all channels.

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Behavioral Data Feeds

Behavioral Data Feeds

Our granular event level data feeds cover behaviors across clickstream, app usage, physical location, online shopping, video streaming and more. Data deliveries can be customized to your specific needs and delivered daily.

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Audience Insights

Audience Insights

Dig deep across different devices and platforms to test cross-platform media consumption, ad effectiveness, or understand streaming on-demand video habits. Our granular data extraction capabilities through ZQ Intelligence® technology allow you to access a wealth of data to make better decisions.

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SurveySavvy®

Participate in online surveys and earn money. Join SurveySavvy and get paid to speak your mind. The more surveys you take, the more money you make.

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SurveySavvy

OUR MOST POPULAR RESOURCES

How Understanding Consumer Behaviors Today Helps You See the Future

How Understanding Consumer Behaviors Today Helps You See the Future

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How Macro and Micro Customer Journeys Provide Deeper Shopping Insights

How Macro and Micro Customer Journeys Provide Deeper Shopping Insights

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Ultimate
Guide to Product
Detail Page Research

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Blending Qual and Quant Methodologies for Actionable Customer Journeys

Blending Qual and Quant Methodologies for Actionable Customer Journeys

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LEARNINGS FROM LUTH

Dashboards: The Future for
Market Research

Market research is an essential aspect of any business strategy, as it provides insights into customer behavior, preferences, and needs. 

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5 Ways the Shopper
Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022. 

Read More
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Origin Stories are Seldom Meaningful.
Ours Is Different.

“Once upon a time, on a sunny Monday in 1977 in San Diego, CA, a firm was founded with a card table and some long odds. Thanks to dogged reinventions of the company’s focus and Roseanne’s refusal to play by antiquated rules, with almost 50 years in business, Luth has kept its status as an industry leader with more than 100 employees, and countless Fortune 100 clients.”

Roseanne Luth, Founder

READ OUR STORY