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Unlock Your Imagination for Digital Data

The definition of digital data can be elusive, depending on whom you talk to. Digital measurement and digital data become an increasingly relevant source of insights for gathering market intelligence and conducting market research. Its definition and scope warrant a closer examination.

This whitepaper looks at the common types of digital data in current research practices and delineates where they differ. Of equal importance, it clarifies the breadth and depth of digital data beyond the basic KPIs or URLs that marketers and researchers have become accustomed to – and therefore are limited by.

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