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Turbo Charge Your Survey Insights
Learn how a popular online retailer added consumer digital behavior data to traditional survey. The result was a set of newly discovered insights that immediately informed marketing, operational and merchandising strategies. By leveraging its single-source digital behavior research panel with survey overlay capability, Luth Research enables brands and businesses to bring together this integrated intelligence. This current whitepaper will reveal best practices and pitfalls in combining behavioral data and survey data.