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Microsoft’s Auto Insurance Online Path to Purchase

A framework for understanding the digital journey:

Leveraging Luth Research’s patent-pending ZQ Intelligence™ behavioral data, Microsoft examined search, app, and web activity to identify life moments big and small that motivate consumers to evaluate their auto insurance coverage. In this whitepaper, we provide three real-life examples of these scenarios unfolding. The information provides a glimpse into the why and how of exploring and perhaps buying auto insurance online. While you may not be in the auto insurance industry this whitepaper still provides valuable insights about online digital tracking for any path to purchase.


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