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Digitally Tracking Hard-to-Reach Consumers
Gain Access to Niche Audiences and their Behavioral Insight
A common yet rarely answered question in marketing is: How do we understand and target niche audiences especially on computers and mobile devices. These specialized groups of consumers or professionals are not easily reachable through broad demographics based advertising. High cost waste and high inaccuracy are the top concerns for marketers attempting to target these audiences. While solutions vary depending on the exact audience, this whitepaper will dive into some best practices that are essential for digital insights into a hard to reach group.