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Adding Behavior Metrics to Marketing ROI Measurement
A clear ROI is what marketers and publishers are seeking for their own brands or their clients’ brands. In this whitepaper learn how tracking consumers’ online behaviors, in addition to traditional survey metrics, provides enhanced clarity to the marketing outcome. A ZQ Digital Tribe™ case study is shared where respondents were recruited and tracked while they interacted with a new website. Significant lifts in ROI was shown when behavioral tracking was included into the mix of measures.