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Five Truths About Consumer Path To Purchase
In this paper we are using a path to purchase study for computer shopping as an example to illustrate several key insights based on passive metering of consumer behaviors. While these insights are particularly pertinent to the computer category, we have observed similar trends across a multitude of categories: automotive, grocery/beverages, computer, beauty, video games and hotel. These trends are emerging from a library of research studies conducted using Luth Research’s ZQ Intelligence™ technology.