WebMD’s Influence on Consumer Healthcare Choice: Digitally Tracking Engagement
Join experts from Luth Research and WebMD for a look at how they observe the various online and offline touchpoints consumers engage with when choosing a hospital or healthcare provider. You’ll learn:
- How to measure the most influential channels with consumers
- How the impact of WebMD in engaging consumers on specific decisions helped its marketing partners
- How research that proves engagement can impact the worth of your brand to advertisers
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