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WebMD’s Influence on Consumer Healthcare Choice: Digitally Tracking Engagement


Join experts from Luth Research and WebMD for a look at how they observe the various online and offline touchpoints consumers engage with when choosing a hospital or healthcare provider. You’ll learn:

  • How to measure the most influential channels with consumers
  • How the impact of WebMD in engaging consumers on specific decisions helped its marketing partners
  • How research that proves engagement can impact the worth of your brand to advertisers


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