December 5, 2018 - 10:00 am PT
Stop Asking How People Shop – Watch Instead: Insights from Healthcare and CPG
What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who are increasingly channel agnostic, quickly forming shopping behaviors around retail platforms. Luth Research has been capturing this information through its ZQ Intelligence technology, which passively meters digital journeys of consumers across devices.
Join Luth Research and Adweek for a fresh perspective of observing how consumers research, engage and purchase digitally. You’ll get specific insights from two of the largest industries, healthcare and CPG, including:
- The impact of digital and non-digital touchpoints on consumer decisions
- The distinct touchpoints in each category
- Core consumer behavioral trends in interacting with different retailer platforms