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Personalization and the Consumer Journey: Is it really important?


Consumers today are expecting brands to know them and have this reflected in all their touch points with that brand.  While this is a consumer expectation, how does this level of personalization impact the bottom line? And, does a more personalized environment make a difference in a service brand, like healthcare?  We are joined by  Providence St. Joseph Health who will share how research leveraging Luth’s digital tracking data led to insights about the importance of personalization for their brand.  You will learn the following:

  1. How digital tracking offers a line of sight into the minds/hearts and, most important, motivations among your customers
  2. What insights about the trends in personalization were gathered
  3. How you can apply these personalization insights to your specific category


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