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How NASCAR Digitally Tracks Fan Behavior

Luth Research partners with our client, NASCAR, for this informative Adweek webinar.

Few sports organizations have the dedicated fan base of NASCAR. But in today’s multi-platform, multimedia world, fans are interacting with the auto-racing organization across dozens of channels. To meet this challenge, NASCAR turned to Luth Research to use digital tracking to get a clearer picture of fan behavior.

Hear directly from NASCAR and Luth Research about NASCAR’s audience strategies and how it is using digital audience behavior.


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