jQuery(document).ready(function($){ $('.spu-bg').click(function(e) { e.preventDefault(); return false; }); });

How NASCAR Digitally Tracks Fan Behavior


Luth Research partners with our client, NASCAR, for this informative Adweek webinar.

Few sports organizations have the dedicated fan base of NASCAR. But in today’s multi-platform, multimedia world, fans are interacting with the auto-racing organization across dozens of channels. To meet this challenge, NASCAR turned to Luth Research to use digital tracking to get a clearer picture of fan behavior.

Hear directly from NASCAR and Luth Research about NASCAR’s audience strategies and how it is using digital audience behavior.


By submitting this form, you are consenting to receive marketing emails from: Luth Research, 1365 4th Avenue, San Diego, CA, 92067, US. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact. Your personal data will not be used for anything besides marketing.

Category:
Tags:

Download Our Newest Whitepaper

Luth Research