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Identifying Touchpoints That Matter Most: How Delta Faucet Company Wins the Omnichannel Purchase

What are the most influential touch points along today’s path to purchase? After all, the customer journey is no longer linear, passing through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.

Join experts from Luth Research and their client, Delta Faucet Company, for a look at how they observe the various online and offline touchpoints consumers engage with. You’ll hear about:

How to measure the most influential channels within the purchase journey
How consumers choose the channels from which to shop and purchase from
The emerging role of Amazon on the path to purchase


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