April 17, 2018 - 10:00 am PT
Digital Behavioral Data: 3 Easy Ways to Add this New Essential to Your Research
Digital behavioral data is the new essential for market research. Passively tracking consumers on their computers and mobile devices gives you the unfiltered truth about how consumers go about their digital life. What if you can add all of these to your survey research effortlessly and with maximum cost efficiency? In this webinar, Luth Research presents and discusses three easy ways to add digital. With these approaches, you will take away why and how the inclusion of digital data together with survey research can enable you to gain:
1. Superior accuracy in finding the respondents you want based on behaviors, not just what they say
2. Extensive website and app usage that you can’t cover in full with surveys
3. Granular time patterns and behavioral sequences
4. Marketing relevance that every research study is demanded to deliver on
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