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Decode the Path to Purchase: A Proven Macro and Micro Journey Framework


Luth Research Partners with Adweek for this informative webinar.

It’s more critical than ever to measure your consumers’ path to purchase. But that journey is far from linear and the pathways rarely fit into the traditional funnel of consideration, research, purchase and post-purchase. Instead, consumer behavior is made up of a series of macro and micro journeys that are intertwined and necessary ingredients in the overarching path to purchase.

Join this webinar to learn the difference between macro and micro journeys, the value of each and what brands and retailers take away to optimize their marketing strategies. You’ll find out:

  • What are the most influential touchpoints on consumers’ decision journey
  • How to allocate your marketing spend based on empirical behavioral data
  • Ways to better convert shoppers and eliminate friction during their journeys


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