May 22, 2018 - 10:00 am PT
A Toast to the Path to Purchase: Insights on wine buyers’ digital journeys
Luth Research follows wine shoppers through their digital journey to learn what touch points matter. This webinar will explore the importance of tracking digital data to gain a sense of your targets’ purchase path. Insights will be revealed about search terms, websites visited and purchases. This digital shopping case study will offer important aspects about how to track your own industry’s digital path.