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Luth Research partners with our client, NASCAR, for this informative Adweek webinar.

Few sports organizations have the dedicated fan base of NASCAR. But in today’s multi-platform, multimedia world, fans are interacting with the auto-racing organization across dozens of channels. To meet this challenge, NASCAR turned to Luth Research to use digital tracking to get a clearer picture of fan behavior.

Hear directly from NASCAR and Luth Research about NASCAR’s audience strategies and how it is using digital audience behavior.

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How NASCAR Digitally Tracks Fan Behavior


Luth Research partners with our client, NASCAR, for this informative Adweek webinar.

Few sports organizations have the dedicated fan base of NASCAR. But in today’s multi-platform, multimedia world, fans are interacting with the auto-racing organization across dozens of channels. To meet this challenge, NASCAR turned to Luth Research to use digital tracking to get a clearer picture of fan behavior.

Hear directly from NASCAR and Luth Research about NASCAR’s audience strategies and how it is using digital audience behavior.

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Capture the Moment: How To Enhance Your Surveys With Behavior Based Trigger Surveys


Imagine the insights you gain when you engage your customers in surveys at the moment they perform a specific action.

Watch our webinar to learn how Luth Research's ZQ Trigger Research helps our clients understand the why behind their consumers’ behavior in near real time therefore avoiding the challenge of data latency and inaccurate recall. This webinar will present not only the processes about this methodology, but also use cases on how trigger based insights surrounding the activities on the consumers' journey bring fresh knowledge of the following:

• Visit to a website on a computer or mobile device
• Visit to an app
• Entry of a search term on a computer or a mobile device

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Digitally Tracking The Hard To Reach Consumer


A common yet rarely answered question in marketing is: How do we understand and target niche audiences especially on computers and mobile devices.

Join us for our webinar as we dive into some best practices that are essential when digitally tracking hard to reach consumers.

You will learn:

1. Marketing and advertising challenges within a niche market
2. Passive tracking advantages
3. Best practices for tracking niche audiences
4. Niche market examples and how Luth was successful in obtaining insights

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THEY WATCH. YOU LEARN. VIDEO VIEWERSHIP INSIGHTS


Watch our webinar to learn:

1. How to leverage YouTube viewership insights in order to incorporate video marketing into your strategies
2. What methodologies work best when measuring title level views
3. How usage behaviors from both gen pop and specialized audiences are analyzed and shared

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Refresh your Path to Purchase IQ


This quick, informative webinar presents a case study that measures the omni-channel consumer path to purchase. You will learn how it is possible to combine both past and current digital tracking along with trigger surveys via mobile to better understand the shopper journey for your category.

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The New Normal: Using digital behaviors to target survey samples


There is a newer and better way to integrate digital behavior data with survey research. Luth Research's ZQ Intelligence captures 24/7 digital behavior of your target audience across their PC and Mobile devices. Combining passive digital behaviors and survey data becomes the new normal. This online workshop is a unique opportunity for us to share how digital data enhances your traditional research approaches and delivers unparalleled audience insights.

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LUTH RESEARCH DIGITAL DATA WORKSHOP: A DEEP DIVE INTO DIGITAL BEHAVIOR DATA


This on demand workshop offers a unique opportunity to understand how digital data enhances your traditional research approaches, and delivers unparalleled audience insights. This workshop details:

• Why digital data is a must-have for media measurement
• What ZQ Intelligence is and how it's different
• How engagements are executed including common methodologies, best practices, and examples of deliverable

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Decoding Title Level Audience Insights


This webinar presents a first and rare opportunity to learn how leading streaming video on demand (SVOD) services (i.e. Netflix, YouTube, Disney apps) are being consumed, based on passively tracked viewership data across computer, smartphone and tablet. Get insights on first 30-day viewing platforms, demographic profiles by show, and consumption trends by device, especially video mobile apps.

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2014: Finally the year of mobile measurement


Mobile research offers you an increasingly personal and continual way to connect with your customers, but it offers almost as many obstacles as it does opportunities.
This webinar explores how the right mobile behavior tracking practices can solve these challenges while giving you actionable insights into the omni-channel consumer experience.

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Integrated Intelligence: Digital Data + Survey Data


Learn how a popular online retailer gained new insights by adding digital behavior data to survey data to immediately bolster its marketing, operational and merchandising strategies. This webinar will discuss the best practices and pitfalls in combining behavioral data and survey data and show how ZQ Digital Tribe can produce a more robust picture of your target market.

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Are You Seeing The Full Digital Picture?


A clear ROI is what marketers and publishers are seeking for their own brands or their clients’ brands. Find out how monitoring your customers' entire online journey, not just the last click, can change your ad effectiveness measurement. Learn how tracking consumers’ online behaviors, in addition to traditional survey metrics, provides enhanced clarity to the marketing outcome. This webinar will review the three compelling metrics that you should be using in order to measure true ad effectiveness and show how ZQ Digital Tribe™ will give you the full digital picture.

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