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Powered by Luth Research – ExactTarget 2014 Mobile Behavior Report

Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.

In the 2014 Mobile Behavior Report, you’ll discover more findings like these:

  • 85% of our respondents said mobile devices are a central part of everyday life—and 90% of those aged 18-24 agreed.
  • 65% of tablet owners report using their tablet while watching TV at least once per day.
  • For ten top online properties (from Facebook to Amazon), tracked consumers preferred the app to the mobile website in all instances except Amazon and Twitter.

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