Mobile Marketing Outperforms Traditional Marketing Initiatives According to New Research Study
SoundBite Communications commissioned Luth Research to explore trends, issues and the future direction of mobile marketing. Luth surveyed key marketing executives at companies ranging from $100 million to $1 billion+ in annual revenue across retail, consumer package goods, travel and hospitality, media and financial services industries.
One of the key findings from the survey showed mobile marketing taking 20% larger share of total marketing budget.
For a copy of the whitepaper pertaining to this survey, please visit Soundbite Communications website and download: Seizing the Mobile Marketing Opportunity.