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 Customers get valuable data from “invested” panel members,
panel members receive shares, dividends for survey participation


SAN DIEGO, CA – Luth Research today announced the launch of SavvyShares the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly engaged survey panel.

“As privacy concerns further restrict data collectors, SavvyShares ensures power and control is in the hands of consumers, giving them a stake in the success of the company as the ultimate reward for their opinions,” said SavvyShares Founder, Roseanne Luth.

This approach gives members control over the data they make available through SavvyShares, granting them the opportunity to share their opinions and data when they choose to. Shares may receive dividends as long as the consumer is a member. The SavvyShares structure is so unique, it is registered with the U.S. SEC and one of only a few with SEC approval to value data as a form of currency.

“We are leveraging the 40 years of experience, expertise and relationships of Luth Research to launch this innovative model,” adds Luth. “As consumers are becoming more leery of data harvesting that is currently occurring through social media and other platforms, SavvyShares offers the control, compensation and privacy they deserve.”

Members receive shares in the company based on the length and complexity of the surveys, and additional shares for allowing digital data tracking. Dividends may then be paid to member shareholders annually, based on their number of shares and SavvyShares’ profitability. Paying dividends based on the success of the company means members have a stake in the business.

“As data privacy policies further restrict large data collectors, we’ll continue to provide market intelligence through our panels of survey participants who are truly invested in the success of the company. Businesses need consumer data and without the continuous flow of opinions and digital data, innovation will come to a standstill,” said Luth.

About SavvyShares

SavvyShares is the only survey panel owned exclusively by members who share their valuable opinions and data in exchange for shares in the company. This innovative approach offers members annual dividends based on the company’s profitability, rather than a one-time payment for completing a survey. For more info, visit savvyshares.com.


Media: Contact Janeen Hazel at jhazel@savvyshares.com for more information.




Powered by Luth Research – ExactTarget 2014 Mobile Behavior Report

Digital mobility and connectivity become more important every day. To learn more about the true current state of mobile behavior, we tracked 470 voluntary consumers for a month on their smartphones and tablets; we also asked them questions about how they use and view mobile devices in their lives. Tracking patterns combined with users’ own insights can help brands shape better experiences for all mobile users.

Luth Research’s ZQ Intelligence™ to Provide Customer Insights for Microsoft’s Critical New Operating System Interface.

Luth Research adds the ability of tracking consumer behaviors on Modern UI/Metro Mode, Microsoft’s new operating system interface. Different from the traditional operating system screen, Microsoft’s Modern UI design focuses on typography with strong readability and visual appeal and is likely to change how consumers use their computers in the future. Luth’s efforts to make it possible to observe and capture user behaviors directly from this innovative interface are a pioneering step in the market research industry.

Are You (Like Everyone Else) Overwhelmed by Big Data?

The promise of big data is real. From healthcare to public sector, the practice of using big data to drive business decisions is unmistakably compelling. A Mckinsey global study in 2011 concludes the potential yield of $300 billion annual value to U.S. healthcare, $600 million in annual consumer surplus, and 60% increase in retailers’ operating margins all from leveraging big data.

Unleashing the Full Potential of Market Research by Adding Web & Mobile Tracking

Facing the rise of digital audience measurement, should we in the traditional market research profession consider it a crisis or opportunity? For more than a decade, Web-based analytics have been operating in parallel to market research, which primarily relies on surveys and inquiries into consumer minds and behaviors. We have expected for these two disciplines to coexist but not mingle. However, the prevalence of Internet and mobile devices in consumer life and the increasing accessibility of behavior tracking technologies make it imperative to rethink the integration of tools with established market research practices.

Fun With Money – SurveySavvy.com Celebrates $18 Million Payout With Dollar Bill Origami

Luth Research, a leader in market research, announced the launch of ‘Fun with Money: The Art and Science of Dollar Bill Origami’ in celebration of reaching $18 million in cash payments to their SurveySavvy® online market research panel. ‘Fun with Money’ shares fun ways to use the dollar bill rewards for which SurveySavvy is known. The campaign kicks off with an invitation proposal to join SurveySavvy. New members will receive a dollar and instructions on how to make a dollar bill origami ring. SurveySavvy members qualify to join SavvyConnect, an exclusive market research panel that delivers more opportunities, special offers and higher earnings for members. Luth Research expects to payout more than $1 million this year in cash rewards to SurveySavvy.com members.

Cyber Monday Now Spans Almost An Entire Week

With long lines, bad weather, and full bellies, shoppers are increasingly choosing the convenience of the digital world over brick and mortar stores for their gift shopping. Cyber Monday seems to be spanning into a nearly weeklong affair, starting from Thanksgiving Day all the way through the following Monday. Luth Research, a San Diego based market research firm, uses software to measure online shopping habits. This software, ZQ Intelligence™, offers unique insights into customers’ digital lives, including their online shopping habits over the long Thanksgiving weekend. Luth’s key findings include the following:

Luth Research’s, Candice Hinds, to speak at the Marketing to Women Conference in Chicago on April 14th

From the highlights of BlogHer’s 4th Annual Study of Women and
Social Media, and Luth Research’s case study illustrating the marketing impact of integrating research and web behavior, to the insights from the first-of-its-kind study of LGBT consumers by New American Dimensions, research will play a critical role for brand marketers at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 at the Chicago Cultural Center.

Luth Research Reports 50% Revenue Growth

Luth Research reported a 50% increase in revenues in 2010 and added 47 full-time employees, despite continued tough economic conditions. Launched in 1977, Luth Research has grown from a one-woman company to being included in Inc. magazine’s top-5000 listing of the nation’s fastest-growing private companies.

IntelliClear Announces New Commercial and Consumer Technology Research Panels

IntelliClear today announced the creation of nine distinct technology research panels immediately available for market research use. Powered by San Diego-based Luth Research, the panels include carefully-selected IT decision makers across all business sizes and sectors, as well as consumers, making available hundreds of thousands of potential respondents in North America, with international expansion planned for the future.

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