Pokémon Go Adoption Rate [GRAPHIC]
Luth Reseach, a cross-platform digital measurement firm, looks at the Pokemon Go adoption rate among its monthly digital panel of more than 10,000 mobile consumers in the U.S.
Just five days after Pokémon Go’s release date, it was at a 9.7% adoption rate among mobile users! And it’s heavily used, too.
Compared to the second most popular app today, Facebook, iOS users are spending about 35% more time on Pokémon Go (according to AppInstitute).
See how the adoption rate compares by device.