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Qualitative Research

Focus Groups: Your focus group research will be assigned its own seasoned team led by a dedicated manager. Our knowledgeable recruiters and interviewers can enlist and engage consumers, business professionals, and select challenging to find audiences. And throughout the process, you’ll receive recruitment status, progress reports, evaluations of respondent portraits and responses, and dialing dispositions.

One-on-ones: When the scope of your project demands detailed feedback from individuals, our experienced interviewers can help you get the answers you need. We use one-on-ones to probe respondents with insightful, in-depth questions that result in the specifics to help you reach intelligent decisions. From coordinating logistics to question development, each project is expertly managed from start to finish.

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Luth Research