Finding the right respondents is the key to informative, reliable online research. With Luth Research you have a complete solution for online research services — from hosting, programming, and respondent recruitment to data processing and analytics.
Luth Research has two consumer panels:
SavvyShares: A member-owned consumer panel that compensates survey and digital data participants with shares in the company. These shares grow and pay dividends over time. Dividends are paid out to members annually, based on the profitability of the company so as SavvyShares succeeds, so do members. The more data members contribute, the more shares are earned.
This unique model, registered with the U.S. SEC, activates member contribution and support to build value while also ensuring quality.
SavvyShares is a collaboration with panel member-owners. It allows them to make investments of data over time and share in the profits generated by that data stream.
SurveySavvy®: Engaged, active respondents deliver valuable research results. That’s the advantage of our proprietary SurveySavvy panel. Our patented system of referrals and cash rewards results in an ever growing, uniquely connected, global community that expands by more than 1,500 new members each day. The millions of SurveySavvy panel members are active, engaged and highly invested in the effectiveness of their community.
The SurveySavvy cash reward system acts as a built-in verification system by requiring a valid mailing address, and vSavvy™, our multi-dimensional process for eliminating bad data, to ensure accuracy. Plus, with SurveySavvy, you can easily get input from specialty, hard-to-reach respondents like healthcare and IT professionals.
SavvyConnect: Both SavvyShares and SurveySavvy gain deeper intelligence by tapping into online behavioral research among participants that have downloaded SavvyConnect, our free desktop tracking application. With this expanded perspective, you can gather aggregated digital data, including search activity, purchase behavior, website navigation and media consumed.