Luth Teams with Microsoft Advertising for SEM Webinar
Tuesday, April 6th, 2021 at 8am (PDT)
Microsoft Advertising and Luth Research have partnered together to conduct research and gain deeper insights into how search engine marketing (SEM) and eCommerce influence consumer behaviors and the online path to purchase.
We will examine shopping journeys for apparel, health & beauty, and electronics and explore the following:
- Who are converting more
- What are the digital behavioral markers of those converting more
- How do you find them